This isn’t the first time Hirst has dabbled in pharmaceutical accoutrements. His defunct Notting Hill restaurant, Pharmacy, was designed like a dispensary, and previous works have dealt with our reliance on medical treatments to prolong life. It’s a typically grand gesture by the former YBA, even if it feels well past its use-by date.
It is an import issue of nowadays society, more and more people are living on medicine and pills, even though the pills doesn't work, people still believe if they take it they would be better.
Big and bold is what Hirst has always been good at. We expect it from him. And the sculptures of giant tablets and medicine packaging turn the contents of a bathroom cabinet into kaleidoscopic works of art. Sudafed capsules, lined up on a shelf, are precise replicas. Diamond-shaped Pfizer lozenges come in either baby pink or baby blue. The minimalist designs of antibiotic packs are accentuated while, at the back of the gallery, bottles and boxes spill their contents under the glow of a neon sign that spells out the title of the show, ‘Schizophrenogenesis’.--time out
Big and bold is what Hirst has always been good at. We expect it from him. And the sculptures of giant tablets and medicine packaging turn the contents of a bathroom cabinet into kaleidoscopic works of art. Sudafed capsules, lined up on a shelf, are precise replicas. Diamond-shaped Pfizer lozenges come in either baby pink or baby blue. The minimalist designs of antibiotic packs are accentuated while, at the back of the gallery, bottles and boxes spill their contents under the glow of a neon sign that spells out the title of the show, ‘Schizophrenogenesis’.--time out
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