LOGO PROJECT

LOGO PROJECT - Go Out & Find Stuff

Time - October 10 2014

Group member - Meiyu Yin / Ella Graham / Hide Nogawa

Our logo's them is "go out and find stuff". It is my first time to design a logo，when I got this them, I think it is too abstract, I don not know what to express and how to convey. At the beginning, I and my group mate were thought about the eye, the door, the magnifier and the feet. When we finished first tutorial, we choose the treasure chest as we develop aim. The treasure chest indeed give people a feeling about seeking and something will come out from the chest. Finally I choose one of chest logos as the final work.
I think logo usually use letters of the brand or use relevant references, like a fish and chip shop absolutely use fish and chip dish as it logo. Logo is a symbol to distinguish from other brand's logo. I think it should be clean and communicated as well. So I think my final one is not powerful and successful. Hide's final one is a word "seek" in calligraphy with arrows is really good and successful for this project.